B2B Marketing Strategy and Hubspot Specialist
Building marketing systems and processes to get mid-sized B2B businesses geared up for growth.
Who I work with
Hi! I’m Hannah, a Marketing Consultant based in Tonbridge, Kent, specialising in HubSpot, Marketing Strategy and Operations.
I work with business directors, sales and marketing directors and marketing teams in mid-sized B2B organisations across London and the South East who’ve reached the point where marketing is happening, but it’s not quite joined up. You’re growing, or gearing up to grow, and the strategy and systems underneath aren’t keeping pace.
Do any of these sound familiar?
- Your CRM is basically a glorified spreadsheet (if you have one at all).
- You couldn’t easily say when you last spoke to your warmest prospects (or identify who your warmest prospects even are).
- Sales and marketing activity feels a bit random, and a bit disconnected from each other.
If any of those made you wince slightly or nod knowingly then we should talk.
How I can help
I help you get the foundations right: the strategy, the systems, and the people using them, all working together rather than pulling in different directions.
That often involves HubSpot (it’s my specialism, and where a lot of my clients end up), but the tool always comes second to the thinking.
I won’t sell you a platform you don’t need, or a setup more complicated than your team will actually use.
Common challenges
Here’s where I usually come in…
"I don't really know what's working"
You’ve got activity and spend going out the door, but no clear line of sight on what’s actually bringing in business.
I’ll review your strategy, data, systems and processes, find the gaps and the quick wins, and give you a documented set of recommendations and priorities you can actually act on.
"We need a system, but I don't know which one"
Before anyone spends money on a marketing or CRM platform, it’s worth being sure it’s the right fit.
I’ll talk to the people who’ll actually use it, pin down what you genuinely need (versus the shiny features you don’t), and research the options.
Often that points to HubSpot. Sometimes it doesn’t, and I’ll tell you so.
"Things keep falling through the cracks"
When nobody’s quite sure who picks up a lead, or what happens after a form gets filled in, things get dropped.
I’ll map out clear processes and workflows, with proper ownership and handover points, so leads get tracked and followed up instead of quietly going cold.
"We've bought the tool but it's sitting there half-used"
Buying HubSpot (or any platform) is the easy bit. Making it actually work for your business is the part that takes real effort.
I’ll manage the whole thing end to end: implementation, upgrades, integrations, and the documentation, so it doesn’t all live inside one person’s head.
"My team aren't really using it"
A system is only as good as the people using it, and most get underused because nobody was properly shown how.
I’ll create reference materials, run training sessions tailored to your team, and stick around for the follow-up questions once everyone starts using it.
"I can't prove marketing is working"
If you can’t measure it, you can’t make the case for it.
I’ll help you gather the right data, build reports and dashboards, and turn the numbers into something useful: a clearer sense of what to do next, and proof of value to show the rest of the business.
Ways to work together
I work with people in a few different ways, depending on your budget and how much support you need.
Not sure what fits? That’s completely normal. Book a short discovery call and we’ll work it out together.
Power hour
If you’ve got a specific challenge and just need some quick advice or troubleshooting, this is for you.
£150
Includes 60 minute call plus write up and action plan to take away.
Workshop (half or full day)
Like a power hour, with room to go deeper.
Can be done in person or remotely.
Project
For bigger pieces of work, like a marketing audit, a strategy review or a HubSpot implementation, I’ll agree a statement of work with you and quote on a set number of days over a fixed period.
Ongoing support
If you need more regular ongoing support with marketing strategy and operations, I can work with you to agree a number of days each month or quarter across the year.
A bit more about me
I have over 20 years’ experience in campaign and project management for both technology and recruitment businesses, with a strong track record of delivering MarTech projects (HubSpot very much included).
My focus has always been on driving operational efficiency: finding the better way, whether that’s doing something more efficiently or measuring it more effectively.
I can be a bit of a nerd about digging into the data and getting the detail right. But what I enjoy most is the people part: connecting and collaborating, understanding what’s frustrating teams and getting in their way. I’m naturally inquisitive, and fairly tenacious when it comes to solving a problem or helping people and organisations reach their potential.
I love the magic of collaborating with others, whether I’m working with a client, singing with my choir or playing volleyball. Other things I live for are my two very energetic little boys and our annual ski trip to the French Alps.
What is Marketing Operations?
“Marketing operations, sometimes referred to as MOps, is an umbrella term that describes the people, processes, and technology that power a business’s overall marketing strategy and increase chances of success.” Hubspot
My work
What people have said about working with me
“I love working with people who see the opportunity and potential in everything they do – Hannah is that person. On a mission to impress customers with adding insight and value to every interaction, I was really impressed by the attention to detail and tenacity to make campaigns succeed! Hannah challenged our business when it was difficult and moved swiftly when the occasion demanded it. I would work with Hannah again any chance I get!”
Head of Sales
“Hannah is without a doubt, one of the most conscientious marketing professionals I have been fortunate to work with. Her focus and attention to detail is incredible, she makes it her mission to see campaigns succeed and ensure that all involved are comfortable and capable to play their own important parts. Hannah expertly manages her stakeholders and assure business and campaign alinement – always assuring positive outcomes and business success. It is always a great experience working with Hannah, knowing that I can relax and focus on my day to day, comfortable that Hannah has complete control of our marketing strategies.”
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