B2B Marketing Consultant
Building marketing systems and processes to get mid-sized B2B businesses geared up for growth.
Who I work with
Hi! I’m Hannah, a Marketing Consultant based in Tonbridge, Kent specialising in Marketing Operations.
I work with mid-sized B2B organisations in London and the South East who are at a stage where they need to formalise and streamline their marketing systems and processes to gear up for growth.
- Is your Customer Relationship Management (CRM) system essentially a glorified spreadsheet?
- Do you know when you last spoke to your potential clients?
- Does marketing and sales feel a bit random and disjointed?
How I can help
Put systems in place to manage lead tracking, follow up and conversion.
Give guidance on marketing strategy and build reports to help you identify priorities and understand what’s working.
Advise on marketing technology (MarTech) and support with setting up marketing automation and customer relationship management (CRM) systems.
Services
Here are just a few examples of how I can help your organisation
MarTech Audit and Strategy
Review of data/systems/processes to identify issues/opportunities to enhance.
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Document findings and make recommendations.
Solution Research
Engage stakeholders to understand and document requirements.
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Research and assess possible solutions.
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Document findings and make recommendations.
Workflow process design and documentation
Develop processes and workflows to help teams become better aligned.
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Defining processes with clear ownership and hand over points.
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Improve lead tracking and conversion.
Project Management
New system implementation/upgrade/integration.
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End-to-end project delivery.
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Create process/system documentation.
User training
Create training reference materials e.g. process/system documentation.
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Deliver training sessions.
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Follow up troubleshooting sessions.
Performance analysis and reporting
Help gather the right data.
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Analyse and make sense of the data.
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Provide insights that help refine approach and demonstrate value to the wider organisation.
Ways of working together
I work with businesses in a range of different ways depending on budget and level of support required.
If you’re not sure which option is best for you or if you have a slightly different requirement then get in touch and we can book in a short discovery call to explore.
Power hour
If you’ve got a specific challenge and just need some quick advice or troubleshooting, this is for you.
£150+VAT
Includes 60 minute call with brief follow up write up/action plan.
Project
If you’ve need support with a bigger piece of work such as a marketing audit, strategy review or system implementation, I’ll work with you to agree a statement of work and provide a quote based on a number of hours or days over a fixed period.
Ongoing support
If you need more regular ongoing support with marketing strategy and operations, I can work with you to agree a number of days each month or quarter across the year.
A bit more about me
I have over 15 years’ experience in campaign and project management for both technology and recruitment businesses. With a strong track record in implementing MarTech projects, my focus has always been driving operational efficiencies.
In everything I do, I always relish the opportunity to find a better way – be that doing something more efficiently or measuring something more effectively. Whilst I can be a bit of a nerd when it comes to digging into the data and paying attention to the detail, I most enjoy connecting and collaborating with people to understand their challenges and frustrations. I’m naturally inquisitive and bring resilience and tenacity when it comes to solving problems and helping people, teams and organisations reach their potential.
I love the magic of collaborating with others, whether I’m working with a client, singing with my choir or playing volleyball. Other things I live for are my two little boys and our annual ski trip to the French Alps.
What is Marketing Operations?
“Marketing operations, sometimes referred to as MOps, is an umbrella term that describes the people, processes, and technology that power a business’s overall marketing strategy and increase chances of success.” Hubspot
My work
What people have said about working with me
“I love working with people who see the opportunity and potential in everything they do – Hannah is that person. On a mission to impress customers with adding insight and value to every interaction, I was really impressed by the attention to detail and tenacity to make campaigns succeed! Hannah challenged our business when it was difficult and moved swiftly when the occasion demanded it. I would work with Hannah again any chance I get!”
Head of Sales
“Hannah is without a doubt, one of the most conscientious marketing professionals I have been fortunate to work with. Her focus and attention to detail is incredible, she makes it her mission to see campaigns succeed and ensure that all involved are comfortable and capable to play their own important parts. Hannah expertly manages her stakeholders and assure business and campaign alinement – always assuring positive outcomes and business success. It is always a great experience working with Hannah, knowing that I can relax and focus on my day to day, comfortable that Hannah has complete control of our marketing strategies.”
Cyber Security Director
Get in touch!
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